Behavioral Design: Create Engaging Products with Behavioral Science
Behavioral science already plays an important role in shaping government policy and public services around the world. Insights from behavioral science help frame policies and services that match inherent behavioral patterns in people. This creates proven results in the form of greater citizen engagement, higher revenue collection and positive shifts in social and individual behavior.
Better engagement, higher revenue and positive behavioral shifts are the most common goals UX designers aim to achieve as well. So, it’s easy to see why behavioral science can help you create better, more successful products as a designer!
In this Master Class webinar, Susan and Guthrie Weinschenk of The Team W will show you how to apply insights from behavioral science into your real-world UX projects.
- The latest research on what grabs and holds attention
- How people make decisions
- How context affects behavior
- What motivates people to take action
- How to use grouping and partitioning to influence behavior
- Why social interaction is so critical to design
- Generational differences in mental models and how to design for them
This Master Class webinar features the latest research in brain and behavioral sciences, behavioral economics and decision making. Susan and Guthrie will show you how to apply this research to engage, encourage and persuade the users of your products and services.
Discover valuable and actionable research that can improve your work in UX, tech, service design, marketing and business strategy.
Susan Weinschenk, popularly known as "The Brain Lady", has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point.
Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.
Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc.
He has a degree in Economics, a law degree, and is a licensed attorney. He consults, teaches, and specializes in business strategy, behavioral economics, and ethics. He is the host of the podcast Human Tech and author of I Love You, Now Read This Book. (It's About Human Decision Making and Behavioral Economics).
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Frequently Asked Questions
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