Conceptual models are abstract, psychological representations of how tasks should be carried out. People use conceptual models subconsciously and intuitively as a way of systematizing processes.
For example, a common mental model for creating appointments involves calendars and diaries. Knowing about the prevalence and power of conceptual models guides designers to tailor software that matches users’ conceptual models.
By creating interfaces and apps that echo conceptual models, designers build on existing knowledge and frameworks, making it easier for the users to learn how to use the new product.
Typically, conceptual models are identified at the beginning of the design process and are referenced to constantly for direction and inspiration throughout the design process.
Literature on Conceptual Models
Here’s the entire UX literature on
Conceptual Models by
the Interaction Design Foundation, collated in one place:
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