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UX Master Classes

Games UX: Process and Pipeline Deep Dive

Webinar with Om Tandon, Head/Director of UX & Market Insights, Wildlife Studios
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Watch on demand
$50 standard price
$50 $5 special member price
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The games industry revenue ($183 Billion in 2021) and the player base have grown exponentially since the launch of smartphones and is expected to reach a value of USD 339.95 billion by 2027. Games require the same usability, interaction design and easy learning curve that users demand from other software products, meaning that the Games UX has become an in-demand and lucrative career path.

A career in Games UX is appealing for many reasons. The continuous technological advancements are changing the way games are created with the goal to improve the overall gaming experience of the users. Discover the strategic and tactical aspects of how to set up a successful Games UX pipeline, factoring in the UX maturity of a company.

In this Master Class, Om Tandon will walk you through real case studies from startups to Fortune 500 multinational corporations (MNC) and showcase the tactical execution required to get project teams to embrace a UX first mindset, prove the ROI of UX and embed it in agile teams.

You’ll learn:

  • How to gauge organizational UX maturity and stakeholder pain points.
  • Why and how to build the Culture of UX before the pipeline.
  • How to define your Games UX vision and department guidelines.
  • How to establish and use Full stack vs. Lean UXR pipeline: backed by case studies.
  • Stakeholder buy-in and pilot new quantitative and qualitative methods.
  • FairPlay and accessibility aspects of Games UX pipeline.

This Master Class is for anyone who is interested in UX for games and for designers who want to transition from UX to games UX design. If you’re new to Games UX, we recommend you watch Games UX Foundations: Starter Edition Master Class on-demand first.


Om Tandon
Om Tandon, Head/Director of UX & Market Insights, Wildlife Studios

Om Tandon has been working in the games industry for 15+ years in several leadership and UX roles, building teams, processes & pipelines. He has been creating massively entertaining & monetizing experiences for the world’s best-known IPs & brands including Star Trek, Disney, 20th Century Fox, Hasbro, Ice Age, My Little Pony, Wizard of OZ, Marvel and many more.

He has a bachelor's in Economics (Honours) and an advanced diploma in Advertising & Graphic Design. He is very passionate about innovation and he is a certified design thinking workshop facilitator with 70+ workshops under his belt. Om has worked across the globe in multicultural settings, from jobs in India and New Zealand to Ireland.

Currently, Om heads the UXR department at WildLife Studios (a top 50 mobile games publisher worldwide) known for its genre-charting games like Tennis Clash, Zooba and War Machines. He manages a diverse team of UX researchers and designers worldwide, building a first-of-its-kind HCD-based games innovation framework, strategy and UX design institution.

To learn more about Om or contact him, visit uxreviewer.com.

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Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:

$50 $5
special member price

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You’ll get a certificate after every Master Class Webinar you attend. Use your Master Class Certificate to showcase that you got advice and insights from design masters through our webinar series.

Prove to managers and clients that you're committed to continuously upskilling yourself.

Organized by the Interaction Design Foundation

UX Master Classes

Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide

Frequently Asked Questions

Why aren’t the Master Class webinars free of cost for members?

While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:

  • The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.

  • Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!

Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.

Will the Master Class webinar be recorded?
Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?
No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
Please double-check the email address you are using to register for the webinar. You must be logged into your IxDF account in order to avail the special member price.

If you use another email address, our system will not recognize you as a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?
Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.

This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.

In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.

After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.

Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.