How to Design for an Aging Population
People over 60 are becoming a relevant target group for digital products. By 2030, 1 in 6 people in the world will be aged 60 years or over, according to the World Health Organization. The population aged 60 years and over will reach 2.1 billion by 2050, up from 1.4 billion in 2022.
There are many age-related factors that affect older people’s abilities to use websites, apps and digital products. To design inclusive and successful experiences for older adults, you need to understand the particularities of these users and build products that take into account their capabilities, usage patterns, and preferences.
Learn how to design for an aging population in this Master Class with Jeff Johnson.
- Age-related factors that affect the usability of digital user interfaces.
- How poorly-designed apps, devices, and websites can present barriers for older people.
- Inclusive design guidelines.
- Methods to design and evaluate digital products and services for older adults.
With a more robust understanding of how to design for an aging population, you’ll be able to create more inclusive and accessible experiences for your older users and create successful products. Accessible designs aren’t just good for their targeted audience, but for everyone else too.
Even if you can’t attend the webinar live, register to get access to a recording that you can watch anytime afterwards!
Jeff Johnson is an Assistant Professor in the Computer Science Department of the University of San Francisco. After earning B.A. and Ph.D. degrees from Yale and Stanford, he worked at Cromemco, Xerox, US West, Hewlett-Packard Labs, and Sun Microsystems. In 1990, he co-chaired the first Participatory Design conference, PDC'90. He serves on the SIGCHI U.S. Public Policy Committee. He has also taught at Stanford University and Mills College, and in 2006 and 2013 he taught HCI as an Erskine Fellow at the University of Canterbury in New Zealand. He is a member of the ACM SIGCHI Academy, a SIGCHI Lifetime Achievement in Practice Awardee, and an ACM Distinguished Member.
He has authored or co-authored many articles and chapters on Human-Computer Interaction, as well as the books GUI Bloopers, Web Bloopers, GUI Bloopers 2.0, Designing with the Mind in Mind, Conceptual Models (co-authored with Austin Henderson), Designing with the Mind in Mind, 2nd edition, Designing UIs for an Aging Population (co-authored with Kate Finn), and Designing with the Mind in Mind, 3rd edition.
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