The Power of Storytelling in UX
In today’s digital landscape, users are inundated with information, products and choices. To break through the noise, you need to have a unique identity illustrated through a story. Storytelling is essential to differentiate yourself and your product.
In this Master Class webinar, you have the opportunity to learn from Product and UX Design Lead at The Walt Disney Company, Fernando Hereñu. He’ll show you how assertive communication is a crucial driver to creating an authentic speech and an empathic story that reaches your users' hearts. A unique and personal speech is essential because it allows your audience to feel included and part o your story. To build a successful user experience, you have to have an in-depth understanding of storytelling and analyze its main layers: sociohistorical and narrative.
In this Master Class, you’ll learn:
- Why storytelling is so significant in the human experience.
- How to build and craft a narrative from the start.
- How to achieve an effective and persuasive message to reach your target audience.
- How to establish an emotional connection between your business and users.
- How to practice storytelling to enhance user experience and proper usage areas.
- What’s next in storytelling.
Join this Master Class to learn how to engage and persuade your users through a compelling story.
Fernando Hereñú is a passionate UX designer, team leader, and creative producer. He has over 20 years of experience working at successful entertainment companies. Fernando contributes to design innovation as well as leads design projects which constantly explore the next step of storytelling.
Fernando started his career in the Cartoon Network interactive and gaming team. Then he joined as a partner in a new gaming startup company that has enormously served Microsoft, Nickelodeon, and the educational sector. Later on, he started as a UX & product designer at Disney taking leadership roles in Marvel, National Geographic, and cross brands initiatives.
Get A Certificate of Participation
You’ll get a certificate after every Master Class Webinar you attend. Use your Master Class Certificate to showcase that you got advice and insights from design masters through our webinar series.
Prove to managers and clients that you're committed to continuously upskilling yourself.
Organized by the Interaction Design Foundation
Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide
Frequently Asked Questions
Why aren’t the Master Class webinars free of cost for members?
While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $50 per webinar, members pay only $5. We charge this nominal fee to cover a few costs associated with producing the webinars, including:
The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!
Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.
Will the Master Class webinar be recorded?
What happens if I can't attend a Master Class webinar live?
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?
If you use another email address, our system will not recognize you as a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?
This email is sent from firstname.lastname@example.org so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to email@example.com and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
In case you have not received it, please search your Spam for an email from firstname.lastname@example.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.
Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email email@example.com for assistance.