The second case project was with the book store Saxo.com,
Our client goal was “SAXO will create a digital book universe, which creates a reading trend amongst young readers at 18-34 years old, that makes 10% more conversions of the premium memberships before the summer 2019“.
Our solution was to create a subbrand under Saxo, which run both digital and physical. The digital part is to promote books and events through Instagram and app. The physical part will be literary events and will focus on different relevant topics.
You can see Instagram page on the left and a mockup of the app on the right.