Games UX Foundations: Starter Edition
The games industry revenue ($183 Billion in 2021) and the player base have grown exponentially since the launch of smartphones and app stores in 2007. Traditionally, people have always enjoyed playing games on PC, consoles and online platforms. However, with the popularization of smartphones, everyone now has a powerful and socially-connected gaming device at their fingertips at all times and wherever they go.
It’s common to perceive games as entertainment and leisure products with visually rich graphics, animated sounds, elaborate storytelling and varied interactions, so it’s easy to forget that they’re actually software products, and as such, they require the same good usability, interaction design and easy learning curve that users demand from any other software products. Moreover, the games industry is fast becoming more and more lucrative as a career—with millions of games out there and thousands more launched every year—causing demand for games UX design to skyrocket, in fact, right now the demand far outstrips the supply!
In this Master Class, Om Tandon will walk you through the fundamentals of games UX design, its differences from mainstream UX and what you need to learn to become a successful games UX designer.
- What Games UX Design is.
- Why UX in games is more about managing friction rather than eliminating it.
- What makes people play and keep coming back to games.
- The psychology of game habit loops - Core, Meta & Social loop design.
- Game design and UX Design - Overlap and Collaboration.
- Why player archetypes are more important than personas in game design.
- And many more facets of games UX design.
This Master Class is for anyone who is interested in UX for games and for designers who want to transition from UX to games UX design.
Om Tandon has been working in the games industry for 15+ years in several leadership and UX roles, building teams, processes & pipelines. He has been creating massively entertaining & monetizing experiences for the world’s best-known IPs & brands including Star Trek, Disney, 20th Century Fox, Hasbro, Ice Age, My Little Pony, Wizard of OZ, Marvel and many more.
He has a bachelor's in Economics (Honours) and an advanced diploma in Advertising & Graphic Design. He is very passionate about innovation and he is a certified design thinking workshop facilitator with 70+ workshops under his belt. Om has worked across the globe in multicultural settings, from jobs in India and New Zealand to Ireland.
Currently, Om heads the UXR department at WildLife Studios (a top 50 mobile games publisher worldwide) known for its genre-charting games like Tennis Clash, Zooba and War Machines. He manages a diverse team of UX researchers and designers worldwide, building a first-of-its-kind HCD-based games innovation framework, strategy and UX design institution.
To learn more about Om or contact him, visit uxreviewer.com.
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