User Journey Mapping for Better UX
Uncover actionable insights using an empathetic mindset and a user journey mapping framework. Iterate and optimize user experience by highlighting key touchpoints and uncovering product or communication gaps.
In this Master Class, Kelly Jura, renaissance woman and UX design pioneer, will illustrate why user journey mapping can be one of the best exercises you’ll ever conduct.
- What a user journey map is.
- Why user journey mapping is critical for the user experience.
- Why user journey mapping is important for your team to help uncover strategic oversights, gaps, and opportunities.
- Who should be involved in the discussion.
- How you can gain perspective from other business teams and set aside assumptions.
- How often should you employ the user journey mapping exercise.
- Why journey mapping only works if everyone is committed to collaboration.
- How to validate member journey maps.
This Master Class is for anyone who is interested in better understanding how to visually represent the way users experience products or services and improve the experience for end users.
With over fifteen years of experience impacting design, marketing, software, and user experience, and her innate understanding of strategy and design-thinking, Kelly Jura is driven by how people experience ideas. Her deep knowledge of how consumer behaviors, perceptions, and user interaction with technology affect design has led to multiple design patents, industry accolades, and the publication of her thinking in journals and magazines including the Design Management Institute Review. Under her leadership, she helped brand and launch an innovative health-tech company and is currently focused on making communication and education more accessible through video technology with ScreenPal. Kelly is certified by MIT in Human-Computer Interaction (HCI) for User Experience and holds a bachelor's degree from the University of Bridgeport.
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Frequently Asked Questions
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